How do you identify your core values?
Start with your life experiences. The book suggests asking yourself:
- What principles guide your decisions in personal and professional life?
- When are you most fulfilled, and what values do those moments share?
- Which qualities do you admire in others and want to embody?
- Which values help you through difficult times?
- What are the non-negotiables you would not compromise on?
- How do you want to be remembered, and what values would people associate with you?
Then write your answers down and prioritise them in order of importance. This gives you a clear sense of what you stand for and helps you make decisions consistent with your values.
Why do core values matter for a thought leader?
According to the book, core values anchor your decisions, act as a filter for opportunities and relationships, and make your brand authentic. A thought leader who lives by their values is more likely to be seen as trustworthy, and to attract followers who share their vision. When your values align with your audience’s, you connect on a deeper level.
How do you write a mission statement?
A mission is the specific problem you aim to solve, or the precise change you want to bring about. To define it, ask:
- What problem do I want to solve?
- Whom do I want to help, and how?
- What steps can I take to achieve an enduring impact on society?
From your answers, write a concise statement summarising your passion and values. It is your reason for existing as a thought leader and the guide to your actions and decisions.
How do you write a vision statement?
Your vision is the long-term outcome you hope to achieve. Think about the big picture:
- What kind of world do I want to create?
- What long-term impact do I want on my industry or community?
- How do I want to be remembered, and what legacy do I want to leave?
- Does my planned impact reflect ethical and sustainable practices?
The book describes a vision statement as a vivid, inspiring picture of what the world will look like when your mission succeeds.
What are the benefits of having a vision statement?
- Focus: it keeps you on long-term goals rather than day-to-day tasks.
- Support: it helps rally followers and stakeholders around a shared purpose.
- Accountability: it becomes a benchmark for measuring progress and staying true to your values.
Once your statements are written, express them through your brand and message: see How to Develop Your Thought Leadership Voice.
Frequently asked questions
What is the difference between a mission and a vision statement?
A mission states the specific problem you want to solve or change you want to bring about; a vision describes the long-term future you hope to create through that work.
How many core values should I choose?
The book does not set a number. It asks you to identify the fundamental principles that guide you, write them down and prioritise them in order of importance.
Can my mission and vision change?
Yes. The book says your purpose may shift as your career and personal life evolve, so statements should be revisited and refined.
Should my vision be realistic?
It should be ambitious but realistic, reflecting your long-term goals and aspirations, and it should reflect ethical and sustainable practices.
